I have spent decades learning the art of typography which involves arranging type to make language legible, readable, and appealing to the eye. Among other things, it involves selecting fonts, point sizes, line lengths, line-spacing, and letter-spacing. Typography plays a very important role in graphic design, advertising, and digital publishing, as it communicates the message that is easy to read.

The art of typography includes the following elements:

The choice of font sets the tone and style of a design. It is possible to choose from thousands and thousands of typefaces, each with their own style and personality. Serif and sans serif being the main two.

Typography establishes a visual hierarchy that guides the reader through the content. In order to achieve this, type sizes, weights, and styles are varied. A reader might want to skim through sections so sub headings are important.

Kerning is very important when it comes to logo design and is the process of adjusting the space between individual letters. Proper kerning can improve how good or bad a logo looks.

Tracking refers to the adjustment of space between groups of letters or words. Proper tracking can help to improve readability and create a sense of flow. Also, you should keep line lengths to around 15-20 words. Long line lengths are difficult to read.

Proper alignment of type is important for readability and visual appeal. There are several alignment options, including left-aligned, right-aligned, centered, and justified. If you are not experienced with typography then stick to left-aligned, but you can centre headings.

The use of contrast in typography helps to create visual interest and draw the reader's attention to important information. Lots of white type on black can look great but you want to keep it to a minimum. Lots of copy look better with black copy on a light background.

In summary, the art of typography involves a careful balance of technical skill and creative experience. Proper use of typography can greatly enhance the impact of any design or message and keep the viewer interested.