Why are the best advertising agencies websites so bad?
This morning and I had a look through some of the agencies websites I have worked for in the past and was gobsmacked how bad they are. These companies are supposed to be the best in the world with a very high level of quality and creativity. But the websites stink. I won’t name or shame all of them but here are two examples Publicis and McCann Erickson. They do not reflect on the high quality of work they do. It looks like non of the creatives are involved in the website design and it’s down to developers and management. Not good.