Why AI Didn’t Affect Me as a Professional Squarespace Designer in 2024
As a seasoned Squarespace designer with years of experience, I’ve seen countless trends, tools, and technologies come and go. In 2024, artificial intelligence (AI) has undoubtedly reshaped many industries, but it hasn’t diminished the value of human creativity and expertise in design. Here’s why AI hasn’t affected me—and why I believe it won’t replace professional designers any time soon.
Creativity is Innately Human
Design isn’t just about arranging elements on a page; it’s about telling a story, solving problems, and evoking emotions. While AI can assist in generating layouts, writing copy, or even suggesting colour palettes, it lacks the nuanced understanding of human experience that only comes from a career in design. Good design requires empathy, an understanding of context, and the ability to think abstractly—qualities that AI, no matter how advanced, cannot replicate.
The Importance of Experience
My design approach is deeply rooted in years of learning from some of the best in the industry. Working at top agencies like Saatchi & Saatchi and creating for major brands like Tesco Clubcard and Sony has given me insights that AI cannot mimic. This background allows me to make informed decisions about typography, branding, and user experience that set my work apart. Unfortunately, the market in 2024 is saturated with people who believe that access to AI tools makes them designers. What many fail to realise is that true design expertise comes from years of practice, critique, and collaboration.
The Role of AI in My Workflow
That’s not to say AI hasn’t found a place in my workflow. I often use AI to help with tasks like generating written content or brainstorming ideas. After carefully crafting a series of prompts, AI can provide a springboard for content creation. However, these outputs are never the final product. My best ideas still come from writing and sketching on paper, where I can explore concepts freely without the constraints of algorithms.
AI is a tool, not a replacement. It accelerates certain tasks but doesn’t replicate the creative process. As a designer, my role involves interpreting briefs, understanding client needs, and translating ideas into visuals that resonate—tasks that require a human touch.
Looking Ahead to 2025
What does the future hold? It’s hard to say. AI will undoubtedly continue to evolve, and we’ll likely see even more tools designed to streamline design processes. However, I remain confident that AI won’t take over my job. Clients don’t just hire me for the end result; they hire me for my expertise, my problem-solving skills, and my ability to bring their vision to life.
The influx of AI-generated designs may dilute the market, but it also reinforces the importance of quality. Clients who value thoughtful, professional design will always seek out those with a proven track record.
Final Thoughts
In 2024, AI is a powerful assistant but not a substitute for human creativity. As a professional Squarespace designer, my experience, creativity, and ability to connect with clients remain irreplaceable. While the tools we use may evolve, the core of what makes design impactful—a deep understanding of people and ideas—will always be human.
Here’s to embracing the future while staying true to the foundations of great design.